Compare Insurance thanks to Misoft

Business comparison website CompareCrazy.com is reporting rapid growth thanks to implementation of a custom Misoft Insurance software system. A spokesperson for CompareCrazy.com commented

“The adoption of the Misoft system has allowed us to expand into new products areas to meet the needs of our visitors, with future expansion planned, to include specialist risk insurance including flood and subsidence insurance comparison”

The online comparison website phenomenon now in it's 10 th year has caught the UK's public's imagination with home and motor insurance online comparison considered the norm by millions online. The independent website CompareCrazy.com has extended the comparison website into business products and services. With the help of Misoft visitors to CompareCrazy.com can compare landlord insurance for individual or property portfolios in one visit, or even obtain comparison quotes for liability insurance

User experience essential for comparison websites
Report predicts that despite the squeeze of the recession, the long-term future of the comparison market is good, as long as websites continue to focus more on the needs of their users to help improve brand loyalty, trust and user experience.

A Future Comparisons Report urges comparison sites, focusing on the results page, site functionality, overall trust and brand recognition. Comparison websites should be focusing on the requirements of their users to ensure that they can capitalise on the current 'price conscious' environment.

An industry spokesman, said: 'The recession is a time when price comparison sites should be best placed to take advantage of the price-conscious approach of many consumers.

By appointing Misoft as technology partners – CompareCrazy.com is ideally positioned to exploit the latest technology to improve visitor experience.

Visit CompareCrazy.com