Schemes in weeks not months

An urgent request was received from a current client who is a specialist in the leisure insurance industry. As a seasonal industry it was essential that the full online quote and buy system was launched in weeks not months to dovetail into their existing TheBroker system.

Inflatable insurance is an example of a product not supported by software houses.

Matt Cawley, Misoft Software;

"Its always exciting to design and deploy a new product line. We break projects down into different elements such as question set, quote engine rating, documentation and if 'relevant' borderaux. Once we have a first cut we then rigorously test the system to ensure ease of use and a positive user experience that you would recommend. I see online insurance software not simply about getting a user from A to B but more about minimising user drop-off through the quote process, maximising conversion rates into sales and leaving an impression of a system that a user would recommend. In achieving these objectives we help our clients achieve greater sales whilst minimising the cost of acquiring a lead, thus our clients have a competitive edge over others who may at first believe they have a similar system when in reality the conversion rates from one software house to another with similar rating structures and products lines can be substantially different."

Conversion rates online are best measured against site visits to sales made. A good website should entice the user to start a quote or there will never be quote to convert and no possibility of a sale. The trick is to have websites that are optimised for the search engine to a target market. Misoft comes with the option of a content management system that enables clients to manage and design their own website.